Rockville, MD, October 21, 2009 – VIVA Creative (vivacreative.com), a global experiential communications agency focused on content creation, live event production, virtual events, and mobile content delivery, today announced the creation of a new global content division to deliver cutting-edge experiential content to help worldwide brands better connect with their audiences.

“Content is the lifeblood of your brand. We’ve made it a priority to deliver the most effective, versatile and cutting-edge content within this swiftly evolving space” says Lorne Greene, VIVA Creative’s CEO.

VIVA Content will specialize in global content creation for multiplatform distribution. The team will focus on creating customized content ranging from video and web-based media to interactive presentations, social networking content, branded games, podcasts, mobile apps, and virtual communications. VIVA Content will focus on developing engaging, interactive, branded content driven by very sophisticated interactivity and personalization.

A creative content veteran of 25 years, Joe Talbott is a specialist in developing integrated communications programs using both traditional and digital tactics. He will use his seasoned content acumen to identify key content opportunities for VIVA’s clients and elevate the agency’s content offerings. In this leadership role, Talbott will also collaborate closely with multi-disciplined teams across all business units on a day-to-day basis.

“The ubiquity of content demands that brands create better content,” says Talbott. “People are searching for your content right now, downloading it to their personal devices, sharing it with others. Your content is always out there connecting with search engines, portals, social networks. Content is what makes your brand relevant.”