Rockville, MD, November, 2009 – VIVA Creative (vivacreative.com), a global experiential communications agency focused on content creation, live event production, virtual events, and mobile content delivery, today announced the launch of a distinct live experience division.

“With VIVA’s rapid ascent to becoming a top live experience production company, we saw a need to launch a dedicated division to create and produce live events of all sizes on a global scale,” said Lorne Greene, VIVA’s Chief Executive Officer.

VIVA Live will specialize in live experience design and production with a focus on quantifiable metrics for organizers. The team will focus on events like sales conferences, product launches, sports marketing events, tradeshows, and other forms of face to face communications.

VIVA Live will be led by Bob Campbell, a live event veteran of 20 years. During a long tenure at Universal Studios, he managed the Technical Entertainment and audio/video/film/lighting/laser departments. He was the driving force behind the daily casino show Sunsation! at the Atlantis Resort for many years. Campbell’s background also includes more than a decade in live theater with experience as technical director, lighting designer, and audio engineer. For the last several years, Bob has focused on large scale corporate events for global brands.

“While the economy forces companies to re-examine their live event strategies, our clients are finding more value than ever in their live event programs,” says Campbell. “Events give companies a measurable way to engage, motivate, and inspire target audiences.”