Rockville, MD, November 9, 2009 – VIVA Creative (vivacreative.com), a global experiential communications agency focused on content creation, live event production, virtual events, and mobile content delivery, today announced its support of Women’s Campaign International (WCI).

VIVA contributed to WCI’s second annual fundraiser, “All the Difference in the World,” with pro-bono content services. VIVA delivered video content to help WCI honor those who support and advance the empowerment of women across the globe.

“We know the power of content to engage audiences and inspire people to take action,” said Lorne Greene, founder and Chief Executive Officer of VIVA Creative. “VIVA was pleased to offer our content services to Women’s Campaign International, an organization that truly supports women worldwide.”

Honorees at this year’s event included: US Vice President Joseph R. Biden. Jr., author of the landmark Violence Against Women Act; John Legend, six-time Grammy Award winner and founder of the Show Me Campaign; Sheryl WuDunn, Pulitzer Prize-winning author and co-author with her husband Nicholas Kristof of the new book Half the Sky; Goldman Sachs’ 10,000 Women Initiative, a five-year campaign to foster greater shared economic growth by providing 10,000 underserved women around the world with a business and management education; and emcee Mariska Hargitay, Emmy Award-winning actress and star of NBC’s Law & Order: Special Victims Unit.

The Vice President was introduced by his sister and WCI trainer, Valerie Biden Owens and discussed the invaluable importance that women bring to families and community development worldwide, as well as the Obama administration’s commitment to women’s empowerment both in the United States and around the world.

The event raised more than $200,000 which will help support WCI’s rapid response programming in post conflict countries to fund programs such as a safe house in Liberia for young girls who have survived rape and sexual assault. There, WCI works to support the young women so that they can get an education and begin to recover from their traumatic experiences.