Rockville, MD, January 27, 2010 – VIVA Creative (vivacreative.com), a global experiential communications agency focused on content creation, live event production, virtual events, and mobile content delivery, today announced the launch of its strategic meetings management division.

“Our customers have seen us grow and expand our service offering in the past several years in spite of a general downturn in the events industry,” said Lorne Greene, VIVA’s Chief Executive Officer. “This growth is attributable to VIVA providing our clients with a complete solution for meetings, event marketing, and communications. The launch of our Meeting Management Division further enables us to serve this demand.”

VIVA Management will specialize in both face-to-face and virtual event delivery through experience design, logistics, procurement, finance and analysis with an emphasis on identifying client objectives and demonstrating quantifiable results. This aligns closely with VIVA Live delivering live event technical design and production, and VIVA Content providing global content creation for multiplatform distribution.

VIVA Management will be led by Evan Chapman, a corporate events executive with over 20 years of global experience in marketing, sales and communications disciplines with Fortune 500 companies. Prior to joining VIVA, Chapman was Director of Global Events at Avaya, a worldwide leader in enterprise communications systems, where he was responsible for the strategy, planning, execution, reporting and analysis for a full spectrum of global meetings, conferences, incentives, trade shows, user groups, sponsorships, product launches and customer relationship events. Before this he was Director of Field Marketing Strategy at StorageTek, a global data storage technology company later acquired by Sun Microsystems, where he led a variety of sales enablement initiatives. He has also served as director of marketing and communications for the Computing Technology Industry Association (CompTIA).

“Event marketing is all about delivering compelling customer experiences while proving ROI,” says Chapman. “In an environment of decreasing budgets and reduced internal resources, there is a clear need for companies like VIVA who partner with their clients in managing this process more efficiently.”

VIVA receives numerous national and international awards for live event production. Recent honors include “Live Event of the Year” Awards for a large-scale global sales conference produced for client British Telecom.