DESIGNLABS

VIVA’s design labs are a collection of multidisciplinary spaces and tools that defy the traditional boundaries between experiential, visual, and digital design. Here, imaginative design teams are hard at work (and play) as they create extraordinary brand experiences.

What is Experience Design?

People often ask, “What is experience design?”  To thoughtfully answer this question, we start by answering the question, “What is experience?” Experience is happening to us all the time. Everyday life is an interconnected web of experiences that vary in content, context, and connection. Experiences define our personal and professional lives, relationships, memories, and deep … Continued

The Power of Touch

This innovative thirty-foot-wide kinetic touch wall attracted over 8,000 interactions and tens of thousands of social media impressions over a two-day period. When attendees touched one of twenty-six orange touch points, they joyfully discovered colorful brand stories. Most users interacted with every touchpoint, leading to complete immersion in brand messaging. This project began in our … Continued

Peek into our Design Lab

VIVA’s design lab powers human-centered experience design. It is often the birthplace of our most innovative work. The lab is a collection of multidisciplinary spaces and tools that defy the traditional boundaries between experiential, visual, and digital design. Here, you find imaginative design teams hard at work (and play) as they reframe and solve challenges … Continued

Sky-High Projection Mapping

This was the first-ever 370-foot animated projection mapping by a cruise company on the landmark Miami Intercontinental Hotel. Sky-high animations were projected onto the building facade using ten 20K lumin projectors.  The Miami skyline came alive for one festive week leading up to an extraordinary ship launch event, and the unique projection mapping was seen … Continued