DESIGNLABS

2018 Blue Hope Bash Mini-Documentary

For the 2018 Blue Hope Bash, the Colorectal Cancer Alliance’s annual fundraiser, VIVA was engaged to create an opening video that would bring to life the hope that the work of CCA represents. Through a series of design thinking workshops, the VIVA team developed an innovative approach to telling the story of a patient, a caregiver and a survivor—and how the work of CCA supported them and their families. The resulting mini-documentary focuses on the life stories of each of the characters, including the life-changing diagnosis, while emphasizing the importance of the CCA and its members.  See the video here.