DESIGNLABS

The Power of Touch

This innovative thirty-foot-wide kinetic touch wall attracted over 8,000 interactions and tens of thousands of social media impressions over a two-day period. When attendees touched one of twenty-six orange touch points, they joyfully discovered colorful brand stories. Most users interacted with every touchpoint, leading to complete immersion in brand messaging.

This project began in our design lab, where we learned that humans process visual information 60,000-times faster than text. Our designers explored research on how the human brain can get the sense of a large-scale visual scene in less than one-tenth of a second and attach meaning to it in milliseconds.

The design team explored how to best leverage the power of visual storytelling and kinetic touch to draw audiences into a world of joyful discovery. The resulting experience produced record-setting audience engagement and thousands of shares on social media across multiple channels.

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