FCA and VIVA Reveal Two New Cars
At the Chicago Auto Show 2020, VIVA created an environment that was able to transport the audience from grey Chicago, to a turbulent snow storm, to a swirling sand storm, and back again.
The AWD Chrysler Pacifica reveal featured an inflatable “snow globe” with projected snowflakes, multiple LED screens, custom snow animations, and some adorable “pacifa-kids.”
Later that same day for the Jeep Mojave reveal, VIVA integrated low fog and cyro technology to create a fake sand storm that was worthy of the Mojave desert!
In total, VIVA managed the reveal of 6 new vehicles on 1 stage—all of which was streamed live for the world to see across multiple platforms from Facebook to YouTube.