The Most Luxurious Christening Event
VIVA Creative officially launched the world’s most luxurious cruise ship—Regent Seven Seas Splendor, at PortMiami in South Florida. The glamorous christening was brought to life by the ship’s Godmother Christie Brinkley.
In addition to the 700 live guests, using the latest in live stream technology and satellite technology, the program was streamed to various streaming sites including Facebook, YouTube, and the Regent website.
Although each of the attendees, both live and virtual, enjoyed a flawlessly executed show—many were not aware that high winds and stormy weather forced VIVA producers to move the entire event onboard the luxury ship just hours before it began.
For months, VIVA had been organizing a luxury outdoor event featuring an elegant 1940’s inspired art-deco stage with giant LED screens, as well as a red-carpet walk-in experience with champagne bars, musical performances, and a live origami art installation. But in the hours prior to the show, Miami officials warned of dangerously high winds which could have required the shut-down of the event portside. VIVA producers and NCL executives made the difficult decision to move the entire event inside the ship.
Within hours, VIVA had recreated all of the show’s content and revised the entire program to support a main stage christening event in the ship’s theater with several satellite viewing locations for overflow.
The adaptation meant that the ship itself—Seven Seas Splendor— would unexpectedly host its first official gala event, becoming the glamorous star of the show.