VIVA Creates the “AFLAC Nation” in Washington, DC
VIVA worked in collaboration with AFLAC, our longtime partner, to bring their annual sales conference to our Nation’s Capital. AFLAC envisioned a gathering that would be a rallying call for the AFLAC Nation, inspiring confidence and commitment for the year ahead. VIVA transformed this aspiration into a creative event design, re-creating the most inspiring elements of Washington in a visual, sensory and on-message experience for more than 900 top sales associates. The event left attendees engaged and motivated while achieving the company’s intended business outcomes.