VIVA Sets the Pace for American Express Global Business Travel
American Express Global Business Travel (AmEx GBT) is a multinational travel and meetings program management company. To celebrate its top performers, also known as Pacesetters, AmEx GBT invites a select few to its annual four-day event.
This year’s event took Pacesetters and VIVA Creative across the pond to Prague, Czech Republic.
AmEx GBT wants Pacesetters to feel wined and dined—everything they go to must be special and unique. They go above and beyond to thank everybody for what they’ve done for the company over the past year.
Pacesetters 2019 took general sessions to a competitive edge borrowing themes from famous game shows, giving sponsors an opportunity to give away some amazing prizes.
VIVA paid respect to traditional Czech culture, while remaining true to the AmEx GBT sleek, stylish brand.
For the final day VIVA planned a cocktail reception and gala in a Prague castle. As guests walked into the castle, national soldiers lined the marble steps on either side. A harpist, pianist, and opera singer performed while guests enjoyed a black-tie dinner and dance party.