VIVA Unveils 2019 Ram HD at North American International Auto Show

Jan. 14, 2019 at Cobo Center in Downtown Detroit  


VIVA is honored to have supported Fiat Chrysler Automobiles in the official debut of three new RAM trucks.

Building from FCA’s creative vision, VIVA engineered and built a sophisticated scenic environment with full automation.

An innovative LED wall was designed to slide open, swing open, and reveal a ramp, resulting in three distinct reveal effects to surprise the audience.

Each vehicle was dramatically unveiled, driven to stage, and perfectly positioned to spin on a turntable with lighting and special effects.

The event highlighted the power and capability of the Ram Heavy Duty, the luxury of the 2500 Laramie Black edition, and the strength of the turf-pounding Power Wagon. VIVA managed the full production, engineering, fabrication, and automation.  Watch the video below.