The nation’s largest propane company was looking to revamp its customer referral program in an effort to expand its customer base. The existing program was not producing desired results, and the company wanted to implement a new, innovative campaign to drive success.
VIVA took a 360-degree approach to creating a full-scale, integrated marketing campaign designed to improve the AmeriGas referral program on every level. It includes a rebranded micro-site, email template, post cards, and targeted social campaign to convey the central theme: Trust AmeriGas. The program’s success in ongoing.