The Radiological Society of North America hosts one of the largest radiology conferences in the world. GE needed an innovative booth draw to showcase its diagnostic imaging products to more than 10,000 attendees. VIVA created an interactive, touch-screen game that enabled attendees to investigate, study, and diagnose patient’s conditions and recommend a GE Healthcare product. The game allowed users to engage with colleagues through social gaming functions. Although initially designed for a single use at the RSNA, GE Healthcare was so impressed with the attendee response that they expanded its presence to conferences held throughout the Americas, Europe and Asia.