Norwegian Cruise Line - The Launch of Norwegian Escape

The Launch of Norwegian Escape

Norwegian Cruise Line


OBJECTIVE

Develop a strategy for the inaugural event for Norwegian Cruise Line’s newest and largest ship: Norwegian Escape. Spotlight the ship’s features, entertainment and destinations while introducing the key people and talent involved with building and sailing this majestic vessel. Engage the media, VIP guests, and travel industry professionals in a landmark event featuring global celebrity, Pitbull.

RESULTS

We transformed PortMiami’s enormous parking lot into an energetic, entertaining and interactive live experience. Branded stage, live pre-show with Segway-driven beverage carts, Parkour performances, and an inaugural event featuring executives, Broadway acts, Guy Harvey, and a live concert featuring global music superstar, Pitbull. This event for 3,500 cruise & travel professionals, press, and VIP guests generated record-breaking global media impressions.

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