Weight Watchers had several goals when they approached VIVA Creative about producing a video for their 2013 program product launch. The annual program launch is both a way to excite new Weight Watchers members and to re-invigorate its staff around the world. To illustrate the value of the new Weight Watchers 360, VIVA crafted a script and storyboard to best represent the vision Weight Watchers had in mind. VIVA then made a video that demonstrated the full range of tools that Weight Watchers 360 had to offer members, including eating out at restaurants, cooking at home, and shopping. The “Day in the Life” spot was simple, warm, emotive, and highly effective.