Case Study

2020 Chicago Auto Show

Cranking Up the Heat

At the 2020 Chicago Auto Show, members of the automotive media braved the winter conditions to witness the unveiling of several new FCA flagship vehicles. To keep the attention of this “been-there-done-that” audience, FCA turned to VIVA Creative for the extra firepower.

The reveal of the AWD Chrysler Pacifica reveal featured an inflatable “snow globe” with projected snowflakes, multiple LED screens with beautiful winter animations, and some adorable “pacifa-kids.” Later that day for the Jeep Mojave reveal, VIVA integrated low fog and cyro technology to create a fake sandstorm that was worthy of the Mojave Desert.

Jeep car reveal at auto show

Multiple Missions Accomplished

In total, VIVA managed the reveal of six new vehicles on one stage – all of which was streamed live for the world to see across multiple platforms from Facebook to YouTube.