Case Study

American Express Global Business Travel

Setting the Pace 

When American Express Global Business Travel wants to show a select few of their top performers, known as Pacesetters, how much they’re appreciated, they pull out all the stops. This year’s event took the Pacesetters across the pond to Prague, Czech Republic. First, there was a call to VIVA Creative.

Stage designed for American Express event

Prize Winning Experience

We gave Pacesetters 2019 general sessions a competitive edge by borrowing themes from famous game shows. This allowed sponsors the opportunity to give away some amazing prizes to some very happy guests. VIVA paid respect to traditional Czech culture with design and creativity, while remaining true to the American Express Global Business Travel sleek, stylish brand.

Attendees at conference playing a game

A Big Thank You

For the final day, VIVA planned a cocktail reception and gala in a Prague castle. As guests entered the castle, national soldiers lining the marble steps on either side held their swords aloft. A harpist, pianist and opera singer performed while guests enjoyed a black-tie dinner and dance party. The Pacesetters, along with all the other guests, won’t soon forget such a dazzling display of appreciation.

Czech soldiers on staircase for American Express event