Driven to Progress
As one of the world’s top automakers, Audi USA has a large communications footprint. In 2013, VIVA Creative developed the first iteration of Audi Progress, the microsite for all internal Audi USA and dealer communications. Since then, it continued to serve as an effective tool for reaching the entire Audi family. The site featured news from dealerships, spotlight videos and photos of positive community efforts from Audi employees and offers searchable, up-to-date content from area directors.
Any internal communication needed to sound like the voice of the brand. In this case, to create believable stories of community, new products, and future technologies, the VIVA team became Audi vehicle experts. That high level of commitment to quality and authenticity comes through in the videos and content. Our expertise crafting branded internal communication messaging, in-house video and web capabilities enhanced every effort along the way.
The project’s original goal was to follow the model of a hosted news studio from Audi Germany’s internal microsite. But goals shifted and VIVA guided the access-only site as it evolved into its own enterprise.