The Mary Kay Seminar is a much-anticipated annual event held for their nationwide sales force. Each summer, 40,000 team members from all over the world arrive in Dallas for this three-day extravaganza to network, learn, and be recognized for their hard work. Because it’s such a desirable event for the Mary Kay family, it is broken up into four waves and held four different times to accommodate everyone.

2019 marked the last year of a three-year staging concept where the stage and set were designed to transform and evolve from one year to the next for a truly memorable experience. This year VIVA Creative designed LED columns for center stage, wide screen outboards, a custom satellite stage, and a specially designed “halo” which helped change the set throughout the event.

We’re proud to say that VIVA provided production support for eight, larger-than-life performances which included aerialists, slack line artists, dancers, and vocalists. Even more extraordinary is that we repeated the spectacle seamlessly four different times for 10,000 attendees each time.