5 Tips for a Jaw-Dropping Car Reveal

The automotive industry thrives on innovation, especially when debuting new vehicle models. The reveal moment is a one-of-a-kind opportunity to capture the imagination and attention of media and consumers worldwide, forging emotional connections and generating excitement that drives sales. Here, we distill the essence of how to make a car reveal truly memorable.

1. Forge an Emotional Connection 
A car's story is its heartbeat—the design, the technology, and the experience it promises drivers. Take the time to deeply understand who will love this car, why they will love it, and how it will make them feel. Center the creative process around forging an emotional connection with this person. Utilize this knowledge to weave a story that resonates on an emotional level, while capturing the brand's ethos and the car's unique features.

2. Master the Art of Storytelling 
Script the story arc of the reveal experience, staying sharply focused on forging an emotional connection with drivers. Think of the story arc as a crescendo of emotions that evoke a sense of wonder, excitement, and inspiration, peaking with amazement, awe, and a sense of urgency to experience what the vehicle feels like to drive. See how we write story arcs in our design lab.

3. The Reveal Moment Photo
Think through the exact moment in your story arc when the car will be revealed and the exact photo that will be shared with media outlets worldwide. When you think you've imagined it fully, keep imagining in greater detail. Sketch it, then visualize it in 3D, viewing it from every angle where photographers might stand. Check that this moment achieves the brand vision, and make sure it's perfect. 

4. Creative Staging, Scenic Design & Special Effects 
Design everything to flawlessly achieve this photo. Be extremely intentional with a scenic design that captures the car's spirit as the environment begins narrating the story before the reveal takes place. Think through every ramp, platform, and turntable and the precise movement each vehicle will make on and off the stage. Think about music, lighting, graphics, and special effects like fog, lasers, 3D mapping, and other production technologies. Make sure every element enhances the car's story and branding, not distracts from it. See VIVA's car reveals. 

5. Celebrate the Brand's Milestone
Understand that reveals aren't just about the car—they symbolize the brand's growth and vision for the future. Taken as a whole, the reveal event should embody this promise and history, leaving attendees feeling part of a significant movement in the automotive brand's evolution.

Interested in Learning More?

At VIVA, we harness these principles to create unforgettable automotive reveals. Through our unique blend of creativity, strategy, and innovation production technologies, we create jaw-dropping reveal moments. Bring us your boldest vision, and with ingenuity and meticulous planning, VIVA will bring it to life. Contact us.