Celebrating FDA Approval

VIVA partnered with Daiichi Sankyo to produce a launch event that perfectly aligned with a milestone moment—FDA approval announced the very morning of the show. The celebration opened with a champagne toast and vibrant approval-themed graphics that set the tone for an evening of excitement and pride.

To bring the story to life, VIVA designed a fully branded environment featuring two large curved screens engineered for perfect sightlines and content-rich presentations. The custom configuration solved visibility challenges and earned high praise from both presenters and attendees.

The program opened with a cinematic hot air balloon video, subtly tied to the brand’s color palette and identity, symbolizing discovery and lift-off. VIVA also collaborated with leadership to shape keynote content, weaving in the historical story of the first hot air balloon flight, a metaphor for science, teamwork, and innovation that reinforced the event’s theme.

From motion graphics and countdown animations to branded speaker templates and polished presentation decks, every creative element was crafted to reflect precision, optimism, and forward momentum, mirroring Daiichi Sankyo’s own spirit of innovation.