NORWEGIAN CRUISE LINE AQUA LAUNCH

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Aqua Makes Her Stunning Debut

Celebrating artistry, exploration, and connection with Emmy Award–winner Eric Stonestreet.

VIVA Creative partnered with Norwegian Cruise Line to produce a spectacular christening ceremony at the company’s Miami terminal, celebrating the debut of its newest vessel with Emmy Award–winning actor Eric Stonestreet serving as Godparent.

In collaboration with NCL’s brand and entertainment teams, VIVA designed and delivered an immersive experience that honored the line’s heritage while showcasing its innovative spirit.

The main-stage ceremony featured heartfelt remarks from Stonestreet, dynamic performances by the ship’s own talented performers, and custom scenic design inspired by the Norwegian Cruise Lines brand and vessel’s contemporary style.

Following the christening, the celebration continued onboard with interactive and immersive activations that invited guests to explore and engage. Multiple photo activations captured the excitement of the day, while live watercolor portrait artists offered a personal keepsake for attendees.

The evening culminated in a high-energy, live poolside performance, and a show-stopping concert in the ship’s atrium brought the entire experience together.

From creative development through technical execution, VIVA transformed this milestone into a multi-layered celebration of artistry, innovation, and the Norwegian Cruise Line spirit of adventure.

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Highlights

Time-Honored Bottle-Break Ceremony Marks Aqua's Debut

Innovative Curved Widescreen and Immersive Graphics

Energetic Performances Featuring Aqua’s Onboard Talent

Outcome

High-Profile Global Launch: Over 2,000 guests attended the PortMiami ceremony featuring Emmy Award–winner Eric Stonestreet as Godfather and live performances previewing Revolution: A Celebration of Prince, the world’s first theatrical concert honoring Prince.
Strategic Brand Announcements: NCL unveiled expansion plans for Great Stirrup Cay, its private Bahamian island, announcing new amenities like an expansive pool, family splash zone, swim-up bar, Vibe Beach Club, Horizon Park, and enhanced tram service, reinforcing the brand’s “Experience More at Sea” promise.
Media and Guest Impact: The event generated global press coverage through PR Newswire and NCL’s media channels, amplifying excitement for Norwegian Aqua’s Caribbean and Bermuda sailings and strengthening NCL’s positioning as an innovator in cruise experiences.
Creative and Experiential Success: The celebration merged heritage and innovation through immersive design, heartfelt storytelling, and interactive activations—delivering a multi-layered experience that embodied NCL’s spirit of artistry, exploration, and connection.