Murals That Uplift Communities and Property Values

People don’t fall in love with square footage—they fall in love with places.

The most successful developments don’t just attract tenants; they create belonging. That’s why forward-thinking developers are investing in large-scale murals that turn buildings into stories, and stories into destinations.

At VIVA Creative, we design custom art murals that activate real estate, turning blank walls into community anchors that elevate property value, spark emotion, foot traffic, and enrich the community.

A Real-World Example: The Square, Rockville

At The Square (formerly Rockville Town Square) in Rockville, Maryland, real-estate owner Morguard Management Company partnered with VIVA Creative to commission a series of vibrant murals that reflect the area’s natural and cultural identity—featuring local flora, fauna, and pollinators.

The result? The space was reborn—from a transactional hub into a destination where people linger, explore, dine, play, photograph, and share. These murals now serve as visual landmarks and catalysts for community connection.

Why Murals Matter for Your Portfolio

• Foot Traffic & Dwell Time
  Public art creates visual magnetism. Visitors stay longer, move differently through the space, stop, take photos, and engage. At The Square, murals were a deliberate part of Morguard’s economic development strategy (Rockville Economic Development, Inc.).
• Brand Identity & Differentiation
  A blank façade is invisible. A signature mural becomes a landmark—distinct, shareable, and memorable. VIVA Creative collaborates with you to ensure each work aligns with your brand values, vision, and community story.
• Community Goodwill & Media Attention
  Murals signal visible investment in people, place, and culture—earning positive press, stronger local partnerships, and greater tenant attraction and retention. Rockville Economic Development, Inc. called the project “a sign of transformation and growth.”
• Digital & Social Amplification
  Modern murals extend beyond paint. Many integrate QR codes or interactive features—like those at The Square—turning art into a digital gateway for exploration, storytelling, and business connection.
• Asset Uplift & Placemaking ROI
  The murals helped shift perception of The Square from generic to experiential. For owners of mixed-use, retail, hospitality, or residential assets, that kind of emotional connection translates into higher value, stronger leasing demand, and measurable footfall.

How VIVA Creative Works With You

From the first creative sketch to the final community unveiling, we manage every step—concept, design, fabrication, installation, and activation—all by our talented and experienced in-house artists and production team.

With decades of expertise designing immersive environments for global brands, we bring high-impact creativity to the scale and complexity of real estate spaces. We help transform blank walls, entrance thresholds, architectural features, and shared public spaces into story-rich destinations that engage residents, visitors, and tenants alike.

Ready to Make Your Walls Work Harder?

If you’re looking to transform blank walls into vibrant landmarks that build community, elevate property value, and create spaces where people want to live, work, play, and gather—let’s talk.

Reach out to VIVA Creative and discover how a custom mural can elevate your next development, build emotional connection, and deliver measurable community impact.

Interested to learn more? Contact us.